Business Intelligence

Data Analytics

Aztech's eCommerce Growth Formula identifies opportunities for scaling and optimizes you LTV:CAC ratio.

The eCommerce businesses that thrive in 2022 are the ones that learn from previous efforts and test future ideas based on their existing data.

eCommerce analytics allow us to dive deep into the facts and figures, historical business data, and future forecasting so that we can map out the most intelligent decisions for your business.

Aztech’s eCommerce Growth Formula

Conducting an in-depth analysis of all these core metrics allows us to assess which function within our eCommerce growth formula has the greatest potential for growth with your brand.

From there, we create a roadmap of recommendations outlining how you should tap into the most lucrative area of opportunity for your business..

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Using Data to Grow Sales

Metric Tracking & Data Analysis

Our goal is to help you to make more intelligent decisions by basing them on data, which in turn, results in more sales for your business.

Key Metrics

LTV : CAC Ratio

How much can you afford in order to acquire a new customer based on the predictive customer lifetime value (over a 60 day period) of your previous customers?

Visitors

In depth analyses of your traffic sources across Organic and paid channels.

Cost Per Acquisition

We'll analyze your CPA and set realistic KPIs to optimize CPA across marketing campaigns and verticals.

Cast Multiplier / LTV

Cash Multiplier = 60/90/120 day Customer Lifetime Value. This gives us a better focus metric to help realize value and cash flow back into the business.

Variable Costs

Any cost that goes up when the order volume increases.We'll breakdown all of your variable costs and map them against our 4 quarter accounting principle.

Outlook / Roadmap

Recommendations on how your business can effectively implement changes to affect the biggest growth opportunities we identify.

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