Common mistakes you’re making in your DTC e-commerce funnel:
The thank you page is one of the most important pages on an e-commerce website, yet it is often overlooked in favor of more "glamorous" conversion-focused pages such as the home page or product pages. However, the thank you page provides a unique opportunity to engage with customers and build loyalty and retention
1. Overlooking or not taking advantage of the post-purchase, thank you page after checkout:
The thank you page is one of the most important pages on an e-commerce website, yet it is often overlooked in favor of more "glamorous" conversion-focused pages such as the home page or product pages. However, the thank you page provides a unique opportunity to engage with customers and build loyalty and retention. By thanking customers for their purchase and asking for feedback, businesses can create a positive sentiment that will encourage customers to come back. In addition, the thank you page is an ideal place to collect customer feedback that can be used to improve the customer experience. With so much potential, i believe that businesses should put more effort into optimizing their thank you pages.
Some ways to optimize your thank you page include:
- Personalize the moment - Thanking the customers by name!
- Highlighting the core value prop of the item purchased
- Offering customer support contact information
- Asking for feedback (we recommend a 3 question survey widget)
- Providing coupon codes or discounts for future purchases
- Directing customers to other areas of the website, such as blog content or product pages
Its time to start giving the thank you page the attention it deserves.
2. Create urgency on the the PDP (product display page)
Urgency is a powerful tool that can be used to encourage customers to make a purchase on your e-commerce store.
By creating a sense of urgency, you can tap into the customer's natural psychology and create excitement and pleasure that leads to a conversion. There are different ways to create urgency at different points in the customer journey.
For example, you can offer discounts that expire soon (we recommend a countdown clock displayed close to the add to cart button or in the promo bar at the top of the page), or highlight limited stock levels on popular items (eg. Only 2 left!).
You can also create urgency by highlighting the benefits of making a purchase now rather than later. By creating urgency throughout the customer journey, you can increase the chances of making a sale.
3. Optimize the checkout flow to reduce any possible friction on your e-commerce site
In the age of Amazon and one-click shopping, customers have come to expect a fast, easy, and smooth checkout process.
In fact, studies show that even a small amount of friction at checkout can cause customers to abandon their carts. If you want to optimize your checkout flow for 2022, there are a few things you can do.
First, offer a variety of payment methods. Customers should be able to choose from credit cards, debit cards, PayPal, and other options. Second, make sure your checkout process is as frictionless as possible.
Next, remove any unnecessary steps or fields that could slow down the process. Finally, create a sense of urgency.
And lastly, use strong calls to action and persuasive language to encourage customers to complete their purchase.
By following these tips, you can create a checkout process that is fast, easy, and delightful for your customers.
We are here to help! Aztech can do a full funnel audit of your website. Book a free consultation here
You might be making some common mistakes in your e-commerce funnel without even realizing it. By taking a closer look at your funnels and addressing these issues, you can optimize your DTC e-commerce business and make more sales.
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