What is a Shopify Agency? Leveraging a Shopify Plus Web Design Agency

Discover the role of a Shopify agency in helping businesses succeed on the platform. Learn how to choose the right one and see success stories.

8 Minute Read

Why Your Business Needs a Shopify Agency

shopify agency - aztechdigital.co

Shopify is a popular e-commerce platform that has become the go-to choice for businesses looking to sell their products online. What started as a small Canadian company in 2006, has now grown into a global entity, powering over 1.7 million businesses worldwide. Its ease of use, affordability, and customizable features make it an ideal platform for both small and large businesses.

While Shopify provides users with all the tools they need to create an online store, managing it can be quite challenging. This is where Shopify agencies come in.

A Shopify agency is a team of experts who specialize in creating and managing e-commerce websites on the Shopify platform. They help businesses set up their online stores, optimize them for maximum performance and provide ongoing support to ensure they succeed online.

The Popularity of Shopify Among E-commerce Businesses

Shopify's ascendancy in the e-commerce landscape is largely due to its user-friendly nature and cost-effectiveness. In contrast to other platforms that necessitate technical proficiency or demand expensive developer fees, Shopify presents an intuitive interface that simplifies the creation and launch of a sleek, professional website, even for those without a background in coding. The platform's adaptability is truly astounding, with over 70 pre-set themes and thousands of third-party apps to broaden its functionalities beyond the basic scope of website development.

The Shopify Plus agency, which consists of Shopify experts, is specifically designed to cater to the unique requirements of high-growth, high-volume businesses. Their proven track record in helping scale ecommerce businesses by optimizing the user experience (UX) and improving customer experience is unrivaled.

With e-commerce persistently expanding, Shopify's clientele and market share are growing correspondingly. The company's relentless commitment to innovation ensures its customers remain at the forefront of their industries by embracing emerging technologies such as mobile commerce and augmented reality shopping experiences. The agency's experts work closely with businesses to help them leverage Shopify's capabilities to their maximum potential.

The Role of a Shopify Agency in Helping Businesses Succeed on the Platform

Shopify agencies play a crucial role in assisting businesses to achieve their maximum potential on this platform. While the notion of constructing an e-commerce site independently can seem attractive initially, it can quickly become overwhelming without professional support. This is where top Shopify agencies step in, providing the essential expertise to enable businesses to excel.

A premier Shopify agency offers a spectrum of services, encompassing web design, development, and optimization. Such agencies work in close collaboration with businesses to craft bespoke solutions that cater to their distinct needs, all the while implementing the best Shopify practices for online shopping experiences.

The agency's team of professionals can also assist businesses in optimizing their websites for search engines and social media platforms. This is a critical step for driving traffic to your online store, thereby making a Shopify agency a vital partner in your e-commerce journey.

Employing the services of one of the best Shopify agencies allows businesses to concentrate on their core competency - selling products - while the agency navigates the technical intricacies. This symbiotic relationship enables both parties to prosper in the highly competitive e-commerce environment. This top Shopify marketing strategy, therefore, underscores the importance of an experienced digital agency in web development and design for any Shopify website.

What is a Shopify Agency?

If you are a business owner, you  know that having an online presence is essential for success in today's market. Shopify has become one of the most popular platforms for e-commerce businesses due to its ease of use, scalability, and customization options.

But managing a Shopify store can be challenging, especially if you have limited technical skills or time. This is where a Shopify agency comes in.

A Shopify agency is a team of experts who specialize in helping businesses achieve their goals on the platform. Their main responsibilities include creating and optimizing websites, managing inventory and orders, setting up payment gateways, improving site speed and security, and providing ongoing support.

What a Shopify Agency is and Their Main Responsibilities

Put simply; a Shopify agency is a group of professionals with deep knowledge of the platform that can help your e-commerce business thrive. They have expertise in various areas such as web design, development, marketing, SEO optimization - all tailored specifically to help businesses succeed on the platform. A key responsibility for any reputable Shopify agency should be designing and developing customized themes that fit your brand perfectly while ensuring user-friendliness for customers visiting your website.

A good company will also ensure that they handle payment gateway integration so that your customers can shop securely without any payment issues. Another critical aspect of working with an expert team like this is to maximize conversion rates by using strategic upselling techniques as well as analyzing user behavior data to make data-driven improvements along the way.

The benefits of working with a Shopify Agency

Working with an experienced Shopify agency could be just what you need to take your e-commerce business to the next level! Here are some key benefits:

  1. Expert guidance - Professional advice from seasoned veterans who have spent years mastering the ins-and-outs of this platform comes standard when working with these agencies
  2. Customized solutions - Every business is different, and Shopify agencies understand that. As a result, they create customized solutions that fit your specific needs.
  3. Save time and money - You will save enormous amounts of time by not having to learn the platform yourself or train any additional staff. Moreover, outsourcing to professionals can mean you will get more done in less time and cost-effectively.
  4. Access to specialized services - A high-quality Shopify agency offers specialized services such as SEO optimization, email marketing automation, and social media marketing to ensure your store gets the best possible reach.

By partnering with a reputable Shopify agency, businesses can ensure that their online store is well-optimized for growth in this ever-changing digital landscape.

Services offered by a Shopify Agency

shopify agency 2 - aztechdigital.co


A crucial service offered by a Shopify agency is website design. A great design goes beyond just aesthetics; it creates a memorable experience for your customers and makes it easy for them to navigate your website. A Shopify agency can create a visually appealing design that is also mobile-friendly, fast-loading, and optimized for search engines.

At the same time, they can ensure that your website's structure is user-friendly and intuitive so that visitors can find what they are looking for quickly. They will work with you to create a design that reflects your brand's personality and values, making sure that every aspect of the website aligns with your business goals.


Shopify agencies also provide crucial development services, a necessary asset for businesses looking to create a brand-new online store or migrate an existing one to the platform. They are skilled in integrating third-party applications into your website, thus ensuring seamless functionality across all components.

A primary aspect of the Shopify development process offered by these agencies includes optimizing the speed and performance of the site, guaranteeing secure protection against potential hackers. With their expertise in programming languages, such as HTML/CSS and JavaScript, the quality of their deliverables is truly unparalleled.

This makes them not just Shopify partners but integral players in shaping the best Shopify Plus stores. As an official Shopify development agency, their services extend beyond mere development and delve into the realm of Shopify web design, crafting user-friendly interfaces that align with your brand identity.

Moreover, as one of the best Shopify marketing agencies, they employ effective ecommerce marketing strategies such as online marketing and content marketing. These agency services contribute significantly to enhancing brand visibility and attracting a broader customer base. Hence, these agencies serve as a holistic solution provider for all Shopify-related needs.


Optimization is another core service that Shopify agencies provide, aiming to enhance a business's online presence through SEO (Search Engine Optimization). They undertake comprehensive keyword research and employ on-page optimization strategies. This includes optimizing elements like page titles, descriptions, headings, image alt tags, and adding schema markup. They also resolve duplicate content issues and create XML sitemaps. These meticulous efforts assist search engines in better understanding the site's content, leading to higher rankings in search results and, consequently, increased sales.

One such full-service ecommerce agency, Lamb Agency, headquartered in New York, stands out in this respect. Their broad spectrum of services encompasses everything from website design and development to SEO, reflecting their dedication to Shopify sites. This agency's proficiency in various coding languages like HTML/CSS/JavaScript ensures that the deliverables are of the highest quality.

In addition, they also venture into the realm of app development for ecommerce stores, offering solutions to grow your Shopify store. As a dedicated Shopify agency, their digital marketing services focus on fostering business growth. The cumulative effect of these services under one agency's umbrella enables businesses to enhance their online visibility, drive more sales, and witness a substantial increase in conversion rates, thereby empowering them to grow.

Choosing the Right eCommerce Shopify Agency

Finding the right Shopify agency can be a daunting task. There are hundreds of agencies out there, all promising to give you the best service possible.

But how do you choose the right one for your business? Here are some tips:

Evaluate Based on Experience and Portfolio

The first thing you should look for when choosing a Shopify agency is experience and portfolio. You want to work with an agency that has experience working with businesses similar to yours.

Check their portfolio to see if they have worked with businesses in your industry before. This will give you an idea of their expertise in your niche.


Pricing is another important factor to consider when choosing a Shopify agency. You want an agency that offers services at a reasonable price, but also one that can provide value for your investment. Look for an agency that offers transparent pricing and provides detailed information about what services are included in each package.

Communication Skills and Company Values

Communication skills are essential when it comes to working with any kind of service provider, including a Shopify agency. Choose an agency that is responsive, communicates clearly, and keeps you informed throughout the process.

Additionally, pay attention to their company values and mission statement – make sure they align with yours. Finding the right Shopify agency can be challenging but by focusing on evaluating their experience and portfolio, pricing structures as well as communication skills will help you make an informed decision while selecting an appropriate partner who shares your values and goals towards achieving success on Shopify platform

Aztech: Your Shopify Agency Partner

Aztech is a leading eCommerce agency that specializes in design, development, growth, and conversion rate optimization (CRO). Founded with the mission to launch and scale direct-to-consumer businesses, innovative startups, and industry disruptors, Aztech is rooted in its ability to integrate seamlessly into existing teams and create experiences that help businesses grow and thrive. With a focus on digitally native eCommerce experiences, we provide tailored, data-driven strategies designed for lasting growth in a competitive market.

Aztech is a certified Shopify Plus partner, offering custom, high-performance online stores for a seamless, exceptional shopping experience. We also provide services in migrations and Webflow, ensuring a broad range of technical capabilities to meet the unique needs of our clients.

Success Stories from Working with a Shopify Agency

Shopify agencies have helped numerous businesses achieve success on the platform. Here are a few examples of businesses that have seen significant growth after partnering with a Shopify agency.

The Sill

The Sill is an online retailer that specializes in potted plants and accessories. They partnered with a Shopify agency to help them optimize their website for conversions and improve their user experience. The agency conducted extensive research on customer behavior and identified key areas for improvement, such as simplifying the checkout process and improving product descriptions.

As a result of these changes, The Sill's conversion rate increased by 30%. They also saw a significant increase in average order value, as customers were more likely to add additional items to their cart before checking out.

MVMT Watches

MVMT Watches is an e-commerce brand that sells minimalist watches at an affordable price point. They worked with a Shopify agency to improve their website speed and optimize it for mobile devices.

The agency also implemented targeted email marketing campaigns to re-engage customers who had abandoned their carts or not made a purchase in a while. These efforts paid off – MVMT Watches saw a 73% increase in mobile conversions and overall sales increased by 90% within the first year of working with the agency.

Strategies Used by Successful Shopify Plus Agencies

shopify agency 3 - aztechdigital.co

So, what strategies do successful Shopify agencies use to help businesses achieve success on the platform? Here are some techniques they often employ:

Data-Driven Decision Making

One key strategy used by successful Shopify agencies is data-driven decision making. By analyzing customer behavior, tracking user engagement metrics, and conducting A/B testing, agencies can make informed decisions about what changes will have the greatest impact on conversions and revenue.

User Experience Optimization

Another important technique used by Shopify agencies is user experience optimization. This involves making sure that a website is easy to use, intuitive, and visually appealing. By optimizing the user experience, businesses can reduce friction in the purchase process and make it more likely that customers will complete their orders.

Ongoing Support and Training

Successful Shopify agencies provide ongoing support and training to their clients. This can include regular check-ins to review performance data, troubleshooting technical issues, and providing guidance on best practices for using the platform. By providing ongoing support, agencies can help businesses stay up-to-date with the latest features and strategies for success on Shopify.

Key Takeaways: Using a Shopify Agency

Shopify is a highly favored platform for ecommerce businesses, and collaborating with a Shopify agency can significantly bolster these businesses' success. A top Shopify agency delivers a comprehensive spectrum of services encompassing Shopify web design, development, and optimization, thereby enhancing businesses' online visibility and bolstering sales.

Working with a leading Shopify agency can pave the way for substantial growth and triumph on the platform. When choosing a Shopify agency, it's crucial to consider factors such as their experience, portfolio, pricing structures, and communication skills to ensure alignment with your business objectives and ethos.

For businesses aspiring to amplify their Shopify presence or requiring guidance to navigate the platform's rich features and capabilities, enlisting the services of a Shopify agency is highly recommended. As an official Shopify partner, such an agency, often touted as among the best Shopify marketing agencies, can offer a wealth of experience and expert advice. With their expert assistance, your business can ascend to unprecedented heights of growth and success.

An agency that excels in Shopify development and doubles as a digital marketing agency can help businesses make the most of online marketing strategies, including inbound marketing and content marketing. By investing in agency services like these, ecommerce websites can benefit immensely and grow exponentially in today's digital landscape.

No items found.