Squarespace Versus Shopify: Choosing the Right eCommerce Platform in 2023

Discover the key differences between Squarespace versus Shopify, and learn how to choose the right eCommerce platform for your business needs, priorities, and growth potential.

11 Minute Read

So You Want to Learn about Squarespace Versus Shopify

Brief Overview of eCommerce Platforms

Today we’re diving in to compare Squarespace versus Shopify.

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The decision between Shopify and Squarespace is crucial for any business owner planning to build an online store in 2023. As ecommerce platforms, both offer a range of essential services for your brand, including product listings, shopping carts, payment processing, and shipping interfaces. With a plethora of options available, it's vital to choose a platform that aligns seamlessly with your business goals and requirements.

Importance of Choosing the Right Platform for your Business

The importance of selecting an appropriate platform cannot be overstated, as it significantly influences the customer experience, streamlines operations, and can ultimately drive revenue growth. Consider factors like ease-of-use, scalability, customization options, and cost when making your choice. It's worth noting that making a switch later can be a costly and time-consuming affair, so it's vital to invest time in research and make an informed decision upfront.

Squarespace versus Shopify as Popular Options

In the world of ecommerce, Squarespace and Shopify have emerged as popular choices, witnessing significant adoption in recent years. They each offer a unique blend of features and benefits to cater to varying needs and preferences. In this article, we will delve into a detailed comparison of these platforms, discussing their features, costs, and best-use cases, helping you decide whether to use Shopify or Squarespace for your ecommerce website. Remember, Shopify also offers services like Shopify Payments, Shopify POS, Shopify Plus, and an expansive Shopify App Store, while Squarespace boasts robust commerce capabilities to enhance your Squarespace site.

Squarespace Overview

History and background

Anthony Casalena founded Squarespace in 2003 with the main goal of offering a simple website builder for both individuals and companies. Squarespace has grown over time into a complete platform that not only allows for the creation of websites but also incorporates eCommerce technologies, making it simple for users to develop aesthetically appealing online shops.

Key Features

Website Builder

Squarespace's website builder is renowned for its simple drag-and-drop capability and user-friendly interface. It offers a smooth experience for customers to design and develop their websites with little to no coding skills. You can quickly add items to your web pages, such text, photos, and videos, and precisely organize them using Squarespace's editor.

Designs and Templates

Squarespace, in 2023, continues to stand out with its expansive array of well-crafted designs tailored to cater to varying industries and aesthetic preferences. With its responsive themes, your website is guaranteed to look stunning on any device, unlike certain other website builders. In a manner like Squarespace, users have the ability to further tweak these templates, modifying elements such as fonts, colors, and other design components to carve out a unique and consistent brand identity.


Regarded highly by content creators, Squarespace offers superior blogging functionality. It simplifies the management and promotion of your blog content with its in-built features like post scheduling, multi-author support, and smooth social media integration. Adding to its appeal, Squarespace's blogging platform supports rich media, thus allowing you to incorporate images, videos, and galleries into your content, making it more engaging for readers.

eCommerce Tools

Squarespace is equipped with an assortment of eCommerce tools to facilitate the creation of an efficient online store. Key features include inventory management, product customization options, and the ability to sell both physical and digital products - aspects that might be seen as comparable to those of Shopify. To further streamline your store operations, Squarespace, unlike Shopify, offers a secure checkout process, a variety of payment options, and comprehensive tax and shipping management capabilities. However, Squarespace does lack the integration with third-party apps, a feature offered by Shopify.

Pricing Plans

Squarespace offers four pricing plans to cater to different needs:

  1. Personal Plan: Ideal for individuals looking to create a basic website with limited eCommerce capabilities. The Personal Plan starts at $12/month (billed annually) and includes a custom domain, SSL security, and unlimited bandwidth and storage.

  2. Business Plan: Suitable for small businesses seeking to build a professional website with eCommerce features. Priced at $18/month (billed annually), the Business Plan offers additional features such as promotional pop-ups, email marketing, and the ability to accept online payments.

  3. Basic Commerce Plan: Designed for businesses looking to create a fully-featured online store, the Basic Commerce Plan costs $26/month (billed annually) and includes advanced eCommerce features such as customer accounts, integrated accounting, and advanced analytics.

  4. Advanced Commerce Plan: Ideal for growing businesses seeking advanced eCommerce tools, the Advanced Commerce Plan is priced at $40/month (billed annually) and provides features such as abandoned cart recovery, flexible discounts, and advanced shipping options.

Shopify Overview

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History and background

Tobias Lütke, Daniel Weinand, and Scott Lake created Shopify in 2006. The platform was established in response to the founders' concerns with existing eCommerce options. Today, Shopify has evolved into a robust and extensively used eCommerce platform, enabling businesses of all sizes to successfully develop and manage their online stores.

Key Features

Store Builder

Shopify's shop builder is an easy-to-use interface that allows users to quickly construct a professional-looking online store. You can easily change the design of your business, manage items, and monitor sales with a full collection of tools and services. Shopify's platform is focused on eCommerce, making it an excellent alternative for companies wishing to create a dedicated online shop.

Themes That Can Be Customized

Shopify offers a wide number of configurable themes that appeal to a variety of sectors and aesthetics. These themes are mobile-responsive, allowing for a unified shopping experience across all platforms. You can also edit the HTML and CSS of your selected theme, giving you total control over the design and functioning of your business.


Shopify, despite its primary focus as an ecommerce platform, also provides a blogging platform that enables you to generate and manage your blog posts effectively. Although the blogging capabilities might not be as extensive as those offered by Squarespace, Shopify still presents a solid foundation for businesses looking to engage their audience through content marketing.

eCommerce Resources

In terms of ecommerce resources, Shopify shines as a holistic ecommerce website builder, offering a comprehensive set of tools that cater to online store owners. It boasts notable features like inventory management, handling product variants, and supporting the sale of both physical and digital goods. A distinguishing feature of Shopify, unlike Squarespace, is its secure checkout process with multiple payment gateways, including the option to use Shopify Payments. Additionally, Shopify excels in providing thorough shipping and tax management functionalities.

One significant difference between Shopify and Squarespace is Shopify's multi-channel selling feature. This tool enables businesses to sell their products across various channels - from social media and online marketplaces to in-person sales via point-of-sale (POS) systems, thereby broadening their reach and boosting sales. All these make Shopify a compelling choice for any Shopify store aiming for success in the ecommerce realm.

Pricing plans

Shopify has three primary pricing options to accommodate companies of varied sizes and needs:

  • Basic Shopify: The Basic Shopify plan, which begins at $29/month and includes all of the necessary features such as limitless goods, two staff accounts, and access to Shopify's POS system, is ideal for small enterprises wishing to build their online shop.

  • Shopify: The Shopify plan is $79/month and is suitable for expanding enterprises with rising sales and operational demands. It includes extra features like as professional reporting, international pricing, and five employee accounts.

  • Advanced Shopify: The Advanced Shopify plan costs $299/month and is designed for bigger enterprises and high-volume merchants. It includes advanced features such as third-party determined shipping rates, up to 15 staff accounts, and comprehensive report authoring.

Comparing Squarespace VS Shopify

Ease of Use


In the debate of Shopify vs Squarespace, both platforms excel in different aspects. Squarespace is designed to be user-friendly, catering to individuals with minimal coding experience. The interface is easy to navigate, employing a drag-and-drop functionality that allows users to effortlessly create visually stunning websites. However, the myriad design tools and features available on Squarespace may require a learning curve for new users.


Contrarily, Shopify, with its distinct focus on eCommerce, also promotes a straightforward and accessible user experience. Even those with no previous experience in website building can quickly familiarize themselves with the platform and set up their online shop.

Design Flexibility


When it comes to design flexibility, Squarespace stands out. Offering an array of professionally crafted templates that can be tailored to mirror your business's style, it allows users to tweak the aesthetics of their website and carve out a unique online identity. Squarespace commerce benefits from the platform's diverse design capabilities, setting it apart from a typical website builder like others in the market.


On the other hand, Shopify places a higher emphasis on eCommerce functionality over visual appeal. Although Shopify offers various customizable themes and permits users to modify the HTML and CSS of their chosen theme, its design capabilities might not be as extensive as those provided by Squarespace. Nevertheless, Shopify and Squarespace offer a wide array of features to cater to the needs of different users, thus making the selection process a matter of business needs and personal preference.

eCommerce Features


A comprehensive set of eCommerce features is offered by Squarespace, including options for secure checkout, product variants, and inventory management. The platform may not be the best choice for large-scale online retailers, even though it is suitable for small firms and those with constrained product offerings.


When it comes to eCommerce, Shopify excels, providing a full range of tools to efficiently build and run online shops for enterprises. Shopify is an excellent choice for companies with an eCommerce concentration because of its cutting-edge technologies, like multi-channel selling, various payment gateways, and strong shipping choices.

Integrations and Add-ons


Squarespace provides a variety of connectors with well-known third-party services, such as social networking networks, email marketing tools, and analytics programs. But, compared to Shopify, the platform's variety of add-ons is constrained.


Shopify has a sizable app store with a wide variety of connectors and add-ons to improve the operation of your online business. The platform provides a range of alternatives to match the unique demands of your organization, from inventory management systems to marketing tools.

Customer Support


Together with a comprehensive knowledge library that addresses a wide range of platform-related subjects, Squarespace offers email and live chat customer service that is available around the clock. For more help, users may also browse community forums and watch webinars.


Shopify provides live chat, email, and phone assistance around the clock. The platform also offers a comprehensive knowledge base, discussion forums, and training tools like Shopify Academy to aid users in navigating it and expanding their companies.

Use Cases: Shopify vs Squarespace

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Ideal For Content-Driven Websites

Squarespace is a great option for content-driven websites because of its simple-to-use website builder and powerful blogging features. Squarespace may offer the tools you need to make your website stand out if your main objective is to promote your business, build a portfolio, or post blog material.

Small Businesses with Limited Product Offerings

Squarespace's eCommerce tools will be adequate if you run a small business with a modest offering of goods or services. The software makes it simple to manage inventory, sell both real and digital goods, and take payments online.

Creative Industries

Squarespace is a great solution for companies in creative sectors like photography, design, and art because of its exquisitely crafted templates and vast design modification choices. The platform enables you to present your work in a professional manner and establish a distinctive online presence that embodies the essence of your company.


Ideal For Dedicated Online Stores

Due to its major emphasis on eCommerce, Shopify is the preferred platform for companies wishing to establish specialized online storefronts. Shopify can help companies of all sizes and in all sectors thanks to its extensive spectrum of eCommerce tools and capabilities.

Growing Businesses With Large Product Catalogs

With its robust inventory management, shipping choices, and multi-channel selling features, Shopify can meet your demands, whether your company has a large product catalog or you want to grow your operations in the future.

Those Seeking Extensive App Integrations

A variety of integrations are available to improve the operation of your online business via Shopify's vast app store. Shopify's app ecosystem may assist you in streamlining your operations and enhancing the overall functionality of your shop if your company depends on multiple third-party products and services.

Making the Decision: Squarespace versus Shopify

Considering Growth Potential

Evaluate your business's growth potential and future needs. If you plan to expand your product offerings, invest in marketing, or target new markets, Shopify's robust eCommerce features and scalability can better support your growth.

Evaluating Your Design Preferences

Consider the importance of design and aesthetics for your business. If creating a visually stunning and unique website is a priority, Squarespace's design flexibility and template options may be a better fit. However, if eCommerce functionality is more critical, Shopify's features and theme options can still provide a professional and attractive online store.

Comparing Pricing and Available Resources

Finally, contrast the price tiers offered by Squarespace and Shopify while accounting for your resources and budget. Choose the platform that gives the greatest value for your particular requirements and objectives by comparing the features and capabilities that each platform offers at various pricing points.

You should choose between Squarespace and Shopify with confidence by carefully weighing your demands as a company owner, your potential for development, your aesthetic preferences, and the resources you have at your disposal.

FAQ’s About Shopify and Squarespace

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Which is More Expensive, Shopify or Squarespace?

Shopify is generally more expensive than Squarespace, especially when considering its higher-tier plans and the potential cost of additional apps and integrations.

Does Shopify Have Better SEO than Squarespace?

Shopify and Squarespace both offer robust SEO features; however, Shopify is generally considered to have a slight edge due to its focus on eCommerce and a wider range of SEO apps available in its marketplace.

What Are the Disadvantages of Squarespace?

The disadvantages of Squarespace include limited eCommerce features compared to Shopify, a smaller app ecosystem, and potentially less scalability for rapidly growing businesses.

What is Squarespace Best For?

Squarespace is best for creating visually appealing websites, portfolios, and blogs, as well as for small businesses with limited product offerings that require basic eCommerce functionality.

W‍hich eCommerce Platform is Best for Your Online Store?

The choice between Squarespace or Shopify is a crucial decision for any entrepreneur looking to establish an ecommerce business in 2023. The right platform can make a significant difference in terms of functionality, design, and the overall experience for both the retailer and the customers. The showdown of Squarespace vs Shopify is a topic of great interest, given their prominence in the eCommerce sector.

Squarespace, in 2023, is often considered easier to use, particularly for those who value aesthetics. The platform offers a rich assortment of professionally designed Squarespace templates, making it easy for users to create visually appealing websites without any coding experience. Squarespace is geared towards individuals and small businesses who need a beautiful, user-friendly platform for their online presence. Additionally, Squarespace also provides capabilities such as Squarespace email campaigns, making it easier for users to engage their customers.

On the other hand, Shopify truly wins in the eCommerce domain. For businesses focused on online sales, Shopify has the best set of eCommerce tools. Shopify users benefit from a platform that is not only easy to use but also highly functional. Shopify uses advanced eCommerce tools to enhance the online shopping experience, making it a better choice for growing and large-scale businesses. Moreover, the Shopify Plus plan offers additional features and capabilities for larger businesses, including advanced security and customization options. Although Squarespace also offers eCommerce capabilities, when it comes to a comprehensive suite of features designed for online sales, Shopify is often seen as the frontrunner.

The Final word on Squarespace Versus Shopify

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In the ever-evolving digital marketplace of 2023, the choice between eCommerce platforms like Shopify and Squarespace is crucial. Squarespace shines when it comes to creating visually appealing and user-friendly websites, positioning itself as a top pick for content-centric sites, portfolios, and small-scale businesses with a smaller product assortment, compared to Squarespace, Shopify emerges as a highly specialized eCommerce platform. With its extensive features, scalability, and integration with various apps, Shopify is particularly suited for businesses aiming to grow their online presence and manage substantial product inventories.

In a Shopify vs Squarespace face-off, Shopify wins for businesses with serious online ambitions and plans for expansion. However, it's paramount to research extensively and give both platforms a test run before settling on a final decision. Many businesses find it beneficial to leverage free trials or entry-level plans to familiarize themselves with the features and usability of each platform, thereby ensuring an informed decision that aligns with their needs.

Your choice of eCommerce platform can greatly shape the trajectory of your business's success. By choosing a platform that resonates with your business goals, preferences, and resources, you can establish a formidable online presence, enhance customer experiences, and stimulate sales.

Invest some time to understand your business requirements and rigorously weigh the pros and cons of both Shopify and Squarespace. This will ensure you make the optimal choice for your specific venture. Remember, Shopify makes it easier to scale, and the Shopify Plus plan could be an excellent investment for burgeoning enterprises.

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