How to Sell Wholesale With Shopify: Get Your Shopify Wholesale Business Up and Running

Discover how to successfully sell wholesale with Shopify by following key steps, including creating a dedicated store, customizing your storefront, managing orders and inventory, and maintaining strong customer relationships. Embrace the benefits of wholesale for business growth.

12 Minute Read

An Introduction to Selling Wholesale With Shopify

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Shopify is renowned for being a robust eCommerce platform, providing comprehensive solutions for businesses seeking to sell products online. Interestingly, it also serves as an excellent platform for managing wholesale operations, attracting eCommerce brands that aim to broaden their revenue streams and customer base by venturing into the wholesale industry.

In the Shopify context, 'wholesale selling' refers to the process where products are sold at discounted rates to businesses or merchants, who then sell these items to their customers, effectively acting as a separate store. This approach is a boon for companies aiming to diversify their sales methodologies, given Shopify's ability to efficiently manage both retail store operations and wholesale channels within a singular platform. This way, businesses can leverage the platform's features to maintain, expand, and streamline their sales processes, whether it's retail or wholesale, in an efficient and user-friendly manner. Not to forget, with the help of a dedicated Shopify app, managing these channels becomes even more intuitive and efficient.

The Benefits Of Expanding Your Business To Wholesale

Broadening your operations to include wholesale presents a plethora of advantages for your business. Key among them is the potential to generate increased revenue streams due to larger order sizes, enhancing brand visibility by tapping into a wider customer base through retailer collaborations, and enjoying cost benefits from economies of scale by buying products or raw materials in bulk at reduced prices.

Harnessing the power of Shopify for your wholesale endeavours also offers your business a level of stability and predictability. The reason being, wholesale clients often place repeat orders which can insulate your business from market fluctuations and seasonal variations. Plus, forging long-term partnerships with wholesale clients can boost loyalty, provide repeat business opportunities, and offer crucial insights into their needs and preferences, enabling you to tailor your product offerings accordingly.

When setting up your Shopify wholesale store, there are a variety of apps that can assist in optimizing your operations. Notably, Shopify wholesale apps like the Wholesale Lock Manager are designed to streamline the process of selling your products wholesale. With this app, you can create a separate online store for your wholesale account, giving you everything you need to manage your retail and wholesale operations in one place. So, if you're considering wholesale selling, Shopify provides everything you need to know and the tools necessary to successfully transition to this model.‍

Preparing For Wholesale With Shopify

Researching Your Target Market And Competition

Before launching a wholesale business on Shopify, it's essential to research your target market and competition. Understanding your potential customers' needs and identifying market gaps involves determining the types of businesses to target as wholesale customers, considering factors like size, industry, location, and specific requirements. Analyzing competitors' wholesale strategies, pricing, and product offerings helps identify their strengths and weaknesses, presenting opportunities to differentiate your business. Staying informed about industry trends and customer preferences is crucial for making educated decisions on product selection and pricing.

Assessing The Need For Wholesale In Your Niche

Before diving into the wholesale market, you should also evaluate the demand for wholesale products in your niche. Analyze market data, customer feedback, and the success of your competitors to determine if there is a need for wholesale offerings. Consider conducting surveys or interviews with potential wholesale customers to gather insights into their specific needs.

Determining Wholesale Pricing Strategy

A well-planned wholesale pricing strategy is crucial for success. When determining wholesale prices, consider these factors: cost of goods (including raw materials, labor, and overhead expenses); competitor pricing (to ensure competitiveness within your niche); profit margin (to cover costs and provide a reasonable return on investment); and volume discounts (offering tiered pricing based on order quantity to encourage larger purchases from wholesale customers).

Creating a Wholesale Product Catalog

An effective wholesale product catalog should be well-organized, visually appealing, and showcase your offerings to potential customers. To create a successful catalog, select products that appeal to your target audience and have high profit potential. Write engaging and informative product descriptions, highlighting features and benefits. Include high-quality images to showcase your products and attract potential buyers. Ensure the catalog design is visually appealing, easy to navigate, and consistent with your brand identity.

Shipping and Payment Options for Wholesale Customers

To ensure a seamless buying experience for wholesale customers on your Shopify store, set up suitable shipping and payment options. You should offer various shipping methods and carriers, considering free or discounted shipping for larger orders to encourage higher purchase volumes.

Provide multiple payment options, including credit cards, PayPal, and bank transfers, for a smooth and convenient checkout process. Establish clear payment terms, including discounts for early payments or penalties for late payments. Proper preparation for wholesale on Shopify leads to a smooth transition and sets your business up for success.

Creating A Wholesale Channel On Shopify

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Let’s take a look at the process of setting up and optimizing your wholesale channel, seamlessly integrating it with your existing Shopify store. By leveraging the features and benefits of selling wholesale with Shopify, you'll not only expand your market reach but also strengthen your brand, creating new revenue streams and fostering long-lasting relationships with retailers and other partners in the industry.

Exploring Shopify's Wholesale Channel Options

Shopify offers various wholesale channel options to cater to your business needs. The native wholesale channel, available for Shopify Advanced and Plus plans, provides custom pricing, minimum order requirements, and order approval features.

Shopify Plus, designed for high-growth businesses, offers a dedicated wholesale storefront, advanced pricing and discount options, custom checkout, and priority support. Shopify's app marketplace has third-party wholesale apps like Wholesale Club, Bold Custom Pricing, and Wholesale Order Form & ReOrder, which help enhance your wholesale functionality. Exploring these options and selecting the best solution for your needs is crucial for driving growth and success in your eCommerce business.

Comparing Shopify Plus And Third-party Apps

Understanding the distinctions between Shopify Plus and third-party applications is crucial when selecting the best wholesale solution for your eCommerce store. For high-growth companies, Shopify Plus provides special features, a dedicated wholesale shop, a personalized checkout, and priority support.

As opposed to this, third-party applications provide a variety of choices, adjustable pricing, and app-specific capabilities to accommodate various corporate demands and budgets. Making a choice based on your company's needs and available resources will be easier if you compare the two options for your specific needs.

Choosing The Best Wholesale Solution For Your Business

When selecting the best wholesale solution for your eCommerce business, consider factors such as budget, business size and growth, feature requirements, and ease of integration. Assess your financial resources and choose a solution that fits your budget.

Shopify Plus may be more suitable for larger businesses, while third-party apps can cater better to smaller operations. Identify the essential features for your wholesale channel and ensure your chosen solution meets those needs. Finally, evaluate how easily the solution integrates with your existing platform and processes.

Setting Up Your Chosen Wholesale Channel

To set up your preferred wholesale channel, take the following actions:

  1. Using Shopify Plus or a third-party app, set up a wholesale storefront.
  2. Configure wholesale pricing with discounts and tiered pricing.
  3. Establish minimum order requirements to meet profit margins.
  4. Add shipping and payment options for a simple checkout process.
  5. Thoroughly test your wholesale channel before making it available to your target market.

You can take advantage of the wholesale market's potential and significantly expand your eCommerce company by choosing the appropriate wholesale solution and putting it up properly.

The Best Shopify Wholesale Apps

Retail and wholesale customers each have unique purchasing behaviors and requirements, so it's important to use tools designed to cater to both. Shopify hosts a variety of the best wholesale apps that can help you effectively serve both customer segments. From providing discounts to your wholesale customers to managing distinct inventories, these apps streamline the process of selling your products wholesale.

One of the top-rated apps is the Wholesale Club, which is specifically designed to give your wholesale customers a seamless and personalized shopping experience. This app allows you to offer tiered pricing levels, minimum purchase requirements, and exclusive products in your Shopify store to wholesale customers. Using Wholesale Club, you can effectively manage wholesale orders without needing to create another store or use another Shopify account, making it a convenient solution for businesses.

As we already mentioned, to set up your wholesale channel, Shopify also provides an in-house wholesale channel app. It's especially beneficial if you run a Shopify Plus account. This app allows you to create a separate, password-protected storefront for your wholesale business within your existing Shopify store, eliminating the need to manage multiple platforms or accounts. The app also integrates with the main Shopify admin, allowing you to track and manage your wholesale and retail inventories simultaneously. Overall, these apps offer a robust solution for businesses looking to expand into the wholesale market while continuing to serve their retail customers effectively.

Designing A Wholesale Experience For Your Customers

As you venture into selling wholesale with Shopify, it becomes imperative to provide an equally engaging and seamless experience for your wholesale customers. Let’s explore the best practices and strategies to create an intuitive and user-friendly wholesale platform, tailored to the unique needs and expectations of your B2B clients.

Building a Dedicated Wholesale Portal or Store

Creating a dedicated wholesale portal or store is essential for addressing wholesale customers' specific needs. By separating wholesale and retail operations, you can offer a tailored shopping experience for each customer group. To build a dedicated wholesale section or store, choose the right platform: Shopify Plus for a separate wholesale storefront with a unique domain or a third-party app for a wholesale section within your existing Shopify store. Consider adding password protection to your wholesale store or section to limit access to registered wholesale customers only.

Customize Your Storefront for Wholesale Buyers

Customize your storefront with wholesale-specific design features that prioritize practicality, simplicity, and user-friendliness to provide wholesale customers with an efficient and enjoyable buying experience. To assist buyers in making educated selections, provide thorough product information, including descriptions, photos, and specs. Enable wholesale clients to easily add many items to their basket and make purchases with just a few clicks by implementing fast order forms.

Create Seamless Navigation Between Retail and Wholesale Stores

Include visible and accessible links to the relevant shop on both websites to allow smooth consumer movement between different retail and wholesale operations. Additionally, allow single sign-on (SSO) to make it easier for consumers to log in to both your retail and wholesale shops with a single piece of login information.

Providing Wholesale-specific Marketing Materials And Resources

Deliver specialized marketing materials and resources to wholesale customers, such as downloadable product catalogs, editable marketing materials like banners, product images, and promotional content, as well as instructional materials like product guides, tutorials, and merchandising and selling best practices. A smooth and delightful shopping experience can be fostered by designing a wholesale experience that takes into account your consumers' wants and preferences. This eventually promotes customer loyalty and repeat business.

Managing Wholesale Orders and Inventory

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Efficient order and inventory management is at the heart of any successful e-commerce business, and this is especially true when it comes to selling wholesale with Shopify. As you scale your operations and cater to a diverse range of customers, having a robust system in place becomes critical to ensuring smooth transactions and timely fulfillment.

Tracking Wholesale Orders

Shopify's order management system allows efficient tracking of wholesale orders. To manage these orders, create wholesale-specific order tags for easy filtering and tracking. Use order notes to share vital details, like packing instructions or order priority, with your team. Monitor order status from placement to fulfillment and shipping for a smooth process and on-time delivery.

Integrating Inventory Management Tools for Wholesale and Retail

Integrating inventory management tools helps streamline inventory management for retail and wholesale channels. Choose software that seamlessly integrates with Shopify and manages inventory across multiple sales channels. Sync inventory levels in real-time to prevent overselling and stockouts, ensuring a smooth shopping experience. Automate inventory updates to reduce manual tasks and potential errors when new stock arrives or products are sold.

Utilizing Shopify's Reporting Features for Wholesale Insights

Shopify's reporting features offer valuable insights into wholesale business performance. Filter reports by wholesale orders to analyze sales, revenue, and other metrics. Identify top-selling products to make informed decisions on promotions or discontinuations. Monitor customer behavior, such as order frequency, average order value, and product preferences, to better understand their needs and tailor your offerings. By managing wholesale orders and inventory effectively and utilizing Shopify's reporting features, you can optimize business operations and make data-driven decisions for wholesale channel growth.

Marketing Your Wholesale Business

When it comes to selling wholesale with Shopify, marketing your business effectively becomes even more important. In this section, we'll delve into the essential strategies and techniques for marketing your wholesale business, ensuring you make the most out of the opportunities presented by Shopify.

Identifying and Targeting Potential Wholesale Customers

To effectively market your wholesale business, begin by researching your target market to understand their demographics, preferences, and needs. This information helps tailor your marketing messages and product offerings. Next, create a list of potential wholesale customers, such as retailers, distributors, and other interested businesses. Finally, segment your audience by factors like size, location, and industry for more targeted and personalized marketing efforts.

Shopify Handshake, which is Shopify’s dedicated Wholesale Marketplace is another great place to start finding prospective wholesale customers and listing your products.

Developing A Tailored Marketing Strategy For Wholesale Buyers

To effectively engage wholesale buyers, develop a tailored marketing strategy. Start by creating a clear value proposition highlighting the unique benefits of your products and wholesale program. Design marketing collateral, like brochures, catalogs, and product sheets, specifically for your wholesale audience. Lastly, optimize your website with a dedicated wholesale section or store, providing clear navigation, comprehensive product information, and a simple ordering process.

Leveraging Social Media and Email Marketing

Leverage social media and email marketing to reach and engage wholesale customers. Utilize platforms like LinkedIn, Instagram, and Facebook to showcase products and share content targeting your ideal wholesale audience. Create targeted email campaigns for wholesale customers, sharing product updates, promotions, and industry news. Engage with your audience through comments, direct messages, and social media groups to build relationships and trust.

Participating In Industry Events

Expand your network and showcase your products by attending industry-specific trade shows, targeting events where your ideal wholesale customers are likely to attend. Network with potential customers during these events, demonstrating your products and discussing your wholesale program. Join industry associations and attend their events to connect with potential customers and stay informed about market trends. Effectively market your wholesale business and drive growth by identifying and targeting potential customers, developing tailored marketing strategies, leveraging social media and email marketing, and participating in trade shows and industry events.

Maintaining Strong Relationships With Shopify Wholesale Customers

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Providing Exceptional Customer Service

To provide excellent customer service to wholesale customers, designate specialized account managers to effectively handle their requirements, immediately and completely resolve questions and issues, and provide continuous help via multiple channels including email, phone, and live chat.

Offer Exclusive Deals For Wholesale Buyers

Offer unique discounts and promotions, such as tiered pricing or volume-based discounts, one-time specials, or seasonal discounts, to draw in and keep wholesale customers. You should also put in place a loyalty program with extra perks and rewards for devoted customers.

Foster Customer Satisfaction

To maintain strong relationships with wholesale clients, regularly communicate by scheduling periodic check-ins, sharing product updates and industry news, and asking for testimonials or case studies to showcase successful partnerships.

Improve Your Wholesale Offerings Based On Feedback

Continuously improve your wholesale offerings by gathering customer feedback, acting on it to enhance products, pricing, and overall experience, and communicating changes made to showcase your commitment to customer satisfaction. Focusing on exceptional customer service, exclusive deals, regular communication, and feedback adaptation helps maintain strong relationships with wholesale clients and promotes eCommerce business growth.

FAQs About Wholesale With Shopify

Can We Do Wholesale With Shopify?

Yes, you can do wholesale with Shopify using a separate wholesale storefront or by creating a wholesale section within your existing store using third-party apps.

How To Ship Wholesale With Shopify?

To ship wholesale with Shopify, use Shopify's built-in shipping features or integrate third-party shipping apps to manage and automate your wholesale shipping process.

How To Create A Store For Wholesale With Shopify?

To create a wholesale store on Shopify, either set up a separate storefront using Shopify Plus or use a third-party app to create a wholesale section within your existing store.

Which Shopify Plan Offers Wholesale?

Shopify Plus is the plan that offers built-in wholesale capabilities, allowing you to create a separate wholesale storefront with a unique domain.

What Is The Benefit Of Wholesale With Shopify?

The benefit of wholesale with Shopify is that it provides a seamless platform for managing both your retail and wholesale businesses, with features such as inventory management, order tracking, and reporting tailored to accommodate wholesale operations.

The Last Word On Selling Wholesale With Shopify

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For store owners looking to expand into the wholesale market, Shopify provides the ideal platform to get started. By using a wholesale app integrated with Shopify's admin interface, you can easily add a wholesale section or even create an entirely separate store dedicated to your wholesale customers. Tailoring your storefront to include wholesale-specific design elements, detailed product information, and fast order forms can significantly enhance the customer experience.

Furthermore, smooth navigation between your retail and wholesale stores is crucial. You can ensure this by using prominent links and implementing a single sign-on system. With the help of the Shopify wholesale channel and inventory management tools, you can manage wholesale orders and inventory seamlessly. Additionally, Shopify's reporting features provide valuable insights that can guide your decision-making process.

As a Shopify merchant, adopting a wholesale pricing discount app allows you to add wholesale discounts to your offerings easily. This is an essential feature when you start selling wholesale, as it helps you attract and retain your wholesale customers.

Effective marketing plays a crucial role in the success of your wholesale business. Identify prospective customers, develop a marketing strategy tailored to your audience, and leverage digital channels like social media and email marketing. Participating in trade shows and industry events can also be a powerful way to promote your wholesale business.

However, selling wholesale is not just about attracting customers but also maintaining strong relationships with them. By providing exceptional customer service, offering exclusive deals and promotions, communicating regularly, and adapting your wholesale offerings based on customer feedback, you can foster long-lasting relationships with your wholesale customers.

Lastly, upgrading to a Shopify Plus plan can provide additional benefits for your wholesale business. It offers more advanced features that can support your custom wholesale operations, making it a worthy investment for those who are serious about their wholesale endeavors. So, embrace the benefits of selling wholesale on Shopify and watch your business reach new heights of success.

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