Yumble Influencer Marketing
Yumble worked with Aztech team to conduct a back-to-school influencer campaign to increase their following and expose updates to the new branding, improvements to their kids experience and highlight the habit-changing behaviors that resulted when families subscribed to the healthy kids meal service. The brief was clear, and we set forth to design a the campaign, recruit the right influencers, optimize throughout, report on what was working and what wasn't and maximize ROI and conversion as a result.
What is Yumble:
A healthy meal delivery designed just for kids and busy parents. Yumble is a weekly subscription DTC meal delivery service that delivers kid-friendly complete meals that are nutritionally balanced, fun and diverse. The meals support growing minds and bodies.
Influencer Campaign Strategy:
The Yumble Challenge was an influencer campaign was executed on Instagram and TikTok that recruited 200 micro influencer Moms to create content around getting their kids to try new foods and form healthy habits in August and September - inline with the back-to-school timeline and American families returning to their weekly fall routines. The goal was to show parents that when giving kids autonomy over their meal choices, kids begin to form healthy habits that stick. Yumble is a fun and engaging way for kids to learn about, and experience food for kids.
The Yumble brand gained over 10k followers and 509 new customers in 8 weeks
140,304 or almost 3x ROI