Yumble is a company that prepares healthy homemade food for kids. They aim to encourage children to make life-long healthy eating decisions. However, Yumble was facing a problem - they wanted to expand their market to include older kids but their branding and website were not effectively communicating this. They approached Aztech to help them redesign their branding and website to better communicate their message to a wider audience.
Aztech began by conducting research and analysis to understand Yumble's current branding and website. We also conducted a competitive analysis to identify industry trends and best practices. Based on our research, we identified the need to redesign their branding and apply new UX practices to better communicate to their target audience. We worked collaboratively with Yumble to create a new brand identity that would appeal to older kids while still being recognizable to their existing customers. We also incorporated a new Loyalty and Rewards points system into their website to encourage engagement and reward kids for eating healthy meals.
To solve Yumble's problem, we created a new brand identity that was fun, engaging, and appealing to older kids while still being recognizable to their existing customers. We used bright colors, playful illustrations, and a modern typography to create a more appealing look and feel. We also redesigned their website to better communicate their message to a wider audience. As mentioned above, we also incorporated the new Loyalty and Rewards points system into their website to encourage engagement and to reward kids for eating healthy meals. The points system was integrated into Yumble's existing checkout process and was designed to be easy for parents and kids alike to understand and use.
After launching the new branding and website, Yumble saw an increase in engagement and customer retention. The new Loyalty and Rewards points system was a hit among kids, with a 50% increase in the number of kids participating. Additionally, Yumble saw a 25% increase in revenue and a 20% increase in the number of customers. The new brand identity received positive feedback from both existing and new customers, with many saying that it was more appealing and engaging than the previous one.